Breakthrough Communications is delighted to announce the appointment of Tom Clay as our new Head of Local Council Services.
Tom brings with him a wealth of experience from right across the sector, having served for many years as a clerk across multiple councils. As we continue to work with and support hundreds of local councils of all shapes and sizes, Tom will lead our work to enable those councils to better communicate and engage with their communities.
A key focus of work will be in assisting parish and town councils to get the most out of their social media and online content. It is critical that councils have the knowledge to face the challenges and the tools to make the most of the opportunities presented by digital communications.
Tom said, “It’s always been important for councils to communicate effectively with their communities, and in a post-pandemic context it is more important than ever. As Breakthrough Communications continues to grow and support more councils in new ways, I’m excited to get started in this exciting new role.
“The last year and half has underscored just how important effective communications are. Working with our partners Breakthrough Communications will work to share communications best practice and knowledge throughout the sector. We will also assist in the development of new and innovative ways for councils to communicate with the communities they represent.”